Brand Identity

AVLUM Brand Assets

Official logo files, colour palette, and typography for use in print and digital materials.

Logo Files

AVLUM logo – On Light Background
On Light BackgroundDownload
AVLUM logo – On Dark Background
On Dark BackgroundDownload
AVLUM logo – Primary Horizontal
Primary HorizontalDownload
AVLUM logo – Favicon / App Icon
Favicon / App IconDownload

Usage Guidelines

  • • Maintain clear space equal to the logo height on all sides
  • • Never stretch, rotate, or recolour the logo
  • • Use the light variant on backgrounds lighter than 50% grey
  • • Use the dark variant on backgrounds darker than 50% grey
  • • Minimum print size: 25mm wide

Colour Palette

Background

#F7F4EF

--background

Foreground

#0A0A0A

--foreground

Gold Accent

#C9A96E

--accent

Charcoal

#1A1A1A

--primary

Mid Grey

#3D3D3D

--secondary

Typography

Headlines & Display

Intelligent Technology

Playfair Display

Weights: 400, 600, 700

Source: Google Fonts

Body & UI

For Every Space

DM Sans

Weights: 300, 400, 500, 600

Source: Google Fonts

Brand Tagline

"Intelligent Technology For Every Space"